Incredible India – Cultural Tourism Campaign Design

This project is a creative reinterpretation of India’s tourism identity, inspired by the official Incredible India campaign. The goal was to celebrate India’s vibrant diversity, cultural richness, and artistic heritage through a fresh and modern design language.

The visual composition brings together traditional motifs like peacocks, classical musicians, and dhol drums — all symbolizing joy, rhythm, and unity in diversity. The logo sits at the center, supported by elements that represent the colors, traditions, and festivals of India.

Typography and layout choices are kept elegant and minimal to let the cultural icons stand out. The overall tone blends heritage with modernity, echoing the original campaign’s spirit of wonder and pride.