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MUJI India: Market Expansion & Localization Strategy
Conducted a self-initiated market expansion project for MUJI India. Analyzed consumer behavior through primary research (14 survey responses), performed SWOT, STP, and competitor analysis, and developed strategic recommendations focused on brand awareness, accessibility, localization, and growth opportunities in the Indian market.
23 Jun 2026
Keywords
Market Research
Marketing Strategy
Consumer Insights
SWOT Analysis
Competitor Analysis
Brand Strategy
Growth Strategy
Business Strategy
Strategic Planning
Market Expansion
