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MEMORA – Reimagining Fragrance Through Memory, Personalization & Sustainable Luxury Date
MEMORA is a self-initiated luxury fragrance innovation project exploring how memory, personalization, and sustainability can reshape the future of fragrance. I developed the consumer insight, brand strategy, product concept, business model, and visual identity for a refillable fragrance system called Pulse Pearls. The project introduces "Memory Lane," a personalized fragrance journey that evolves alongside major life milestones, transforming fragrance from a consumable product into a long-term emotional experience. Through this project, I explored consumer behavior, luxury branding, product innovation, sustainability strategy, and recurring revenue models.
23 Jun 2026
Keywords
Luxury Fragrance
Brand Strategy
Product Innovation
Consumer Insights
Product Marketing
Sustainability
Personalization
Luxury Branding
MBA Project
MEMORA
