Lead Generation Campaign – Meta Ads (Performance Marketing)
📝 Description
Overview:
Executed and optimized high-performance Meta Ads campaigns focused on lead generation and conversion tracking.
Objective:
Generate high-quality leads at the lowest possible cost while scaling campaigns efficiently.
Strategy Implemented:
- Built multiple ad sets (A+, Lookalike, Engagers, etc.)
- Tested audience segments (Cold + Warm + Retargeting)
- Optimized campaigns using performance data
- Focused on conversion-driven creatives and funnels
Key Results:
- Generated 1,284+ leads from campaigns
- Achieved ₹28–₹45 CPL range across ad sets
- Scaled campaigns to 185K+ reach & 366K+ impressions
- Improved performance through continuous A/B testing
Tools Used:
Meta Ads Manager, Analytics, Funnel Optimization
01 Aug 2024
Keywords
Performance Marketing
Meta Ads
Facebook Ads
Lead Generation
Paid Advertising
Digital Marketing
Conversion Optimization
Funnel Marketing
Marketing Strategy
ROI Optimization
Ad Campaign Managem
