Developing and implementing e-commerce strategies to boost online revenue and sales growth.

Analyzing customer behavior, market trends, and sales data to optimize the online shopping experience and drive conversions.

Collaborating with cross-functional teams to enhance user experience and streamline the e-commerce journey.

PPC Campaign Management:

• Planning, executing, and optimizing PPC campaigns across Google Ads, Bing Ads, and other advertising platforms.
• Conducting keyword research, bid management, and ad copy optimization to maximize ROAS.
• Analyzing campaign performance metrics and providing data-driven insights for continuous improvement.

Developing and executing social media marketing strategies for brand awareness, engagement, and lead generation.

• Managing content calendars, creating compelling content, and monitoring social media analytics.
• Leveraging social media advertising to reach targeted audiences and drive traffic.

Search Engine Optimization (SEO):

• Implementing on-page and off-page SEO strategies to improve organic search visibility and rankings.
• Conducting keyword research, optimizing website content, and ensuring technical SEO best practices.
• Monitoring and analyzing SEO performance metrics, including rankings, traffic, and conversions.

Overseeing the design and development of engaging visual assets, banners, graphics, and landing pages.

• Collaborating with designers and copywriters to create compelling marketing campaigns and promotional materials.
• Ensuring brand consistency and adherence to design guidelines across all digital channels.

Managing and mentoring a team of digital marketing professionals in PPC, social media, SEO, and design.

Utilizing digital marketing tools like Microsoft Clarity, Google Keyword Planner, SEMrush, Ahrefs, and Google Analytics to leverage data-driven insights to drive performance and achieve business objectives.