IIM skills
- Defined target audience (20–35, working professionals, college students, looking to upskill or switch careers).
- Planned smart testing: 2 creatives (image + video) × 2 audiences (broad vs interest-based) to identify what converts at lower CPL
- Set clear performance benchmark: CPL ₹100-₹200 based on EdTech India standards
- Built and launched campaign end-to-end on Meta Ads Manager - wrote copy (headline, primary text, CTA) and designed creatives.
- Monitored performance daily, tracked CPL in real time, and observed which combination drove better results
8 qualified leads generated
01 Apr 2026
