To create a high-converting ad funnel for a meditation coaching service targeting people struggling with sleep and stress.

Strategy:

This campaign follows a 3-step funnel approach:

1. Problem Awareness – Highlights the real pain point (insomnia despite using apps)

2. Social Proof – Builds trust using relatable transformation stories

3. Solution & Offer – Presents a clear, human-led alternative (real coach, not an app)

Creative Breakdown:

Ad 1 – Problem:

Focuses on late-night anxiety and sleeplessness (2 AM scenario) to instantly connect with the audience.

Ad 2 – Proof:

Uses testimonial-style messaging to show real transformation and build credibility.

Ad 3 – Solution:

Clearly communicates the offer: personalized, guided meditation with real human coaching.

Design Approach:

Minimal, premium aesthetic with strong typography, emotional imagery, and clear CTA buttons to drive action.

Tools Used:

Canva, AI Image Generation

Conclusion:

The creatives are designed to guide the user from awareness → trust → action, increasing the chances of conversion.