In this project I have developed a content strategy and a month content calendar for Starbucks India.

The project focuses on engagement and brand storytelling across social media platforms. I identified key content buckets including product promotion, employee stories, and customer testimonials. Platform-specific content was planned for Instagram, YouTube, and LinkedIn. The calendar includes posting dates, time, content format, copy ideas, and hashtags. This project demonstrates the practical application of social media and content marketing strategies. 

Objectives :

1. To build consistent brand communication

2. To improve audience engagement

3. To support brand visibility through planned content.

KPIs

1. Engagement rate

2. Reach and impressions

3. Video views.

Tools used :

1. Google sheet

Expected Outcomes

1. Improved content consistency , Higher audience interaction , Stronger brand presence.