Project Objective -

My goal was to conduct structured keyword research for an ecommerce brand to identify high-intent search terms that can drive relevant traffic and increase product visibility.

Project Description - 

I started by understanding the product categories and how potential customers search for them. Based on this, I identified and grouped keywords into clusters such as product-specific, category-level, and long-tail queries. I also segmented keywords based on search intent (informational, commercial, transactional) to align them with different stages of the buyer journey. The focus was on finding keywords that balance search volume, competition, and purchase intent to support both SEO and paid campaigns.

Project Outcome - 

The final keyword list provides a clear structure that can be directly used for website optimization, content creation, and ad campaigns. It helps target high-intent users, improves product discoverability, and supports better traffic quality. Overall, it builds a strong foundation for driving both organic growth and conversions for the ecommerce brand.