The business had grown.
The packaging needed to reflect that growth.
That’s a stage many founders reach.
The product was already trusted locally.
But as the brand looked beyond one region, the packaging felt limiting — not wrong, just not ready.
This wasn’t about grabbing attention.
It was about clarity and confidence for new customers.
The focus was simple: keep the roots, strengthen the structure, and make the packaging work anywhere the brand wants to go next.
At this stage, design isn’t about change.
It’s about aligning with growth.
If your brand is at this stage, let’s connect.
30 Jan 2026
Trusted by 87400+ Generalists. Try it now, free to use
Start making more money