Brand Management
Developed market-specific branding strategies for Tier 2 & 3 city segments through consumer research and competitive analysis and one of those was implemented by the management too.
Duration: 4 months (Feb – May 2022)
Charge: ₹10,000–15,000 for a similar brand strategy + research project
Tools: Microsoft Office, consumer research frameworks
Done for: Infosys
01 Feb 2022
Keywords
Brand Strategy
Brand Management
Consumer Research
Market Research
Competitive Analysis
Brand Positioning
Marketing Communication
Go-to-Market Strategy
Tier 2 & 3 Markets
Consumer Insights
