About 1.5 years ago, I, alongside my Manager, worked with a chiropractic clinic based in Tennessee — a team passionate about health, alignment, and holistic healing. They had a solid foundation, but their digital presence didn’t reflect the value they brought to their patients. That’s where we stepped in.

What We Did:

📚 Content Optimization That Aligned with User Intent

I, along with my content team, started by refining the blog content already published on their site. Many articles had potential but lacked structure, SEO best practices, or a clear service focus. Before making any changes, I conducted extensive keyword research to identify content gaps and understand where the website was underperforming. This helped us surface high-value, patient-focused topics and re-optimize the content with targeted keywords relevant to chiropractic care in Tennessee.

🖋️ Strategic Content Creation

Using insights from our keyword research, my content team and I produced fresh content that answered common patient questions and highlighted specific services like spinal adjustments, wellness care, and posture correction. Each blog was crafted to educate while subtly guiding readers toward booking an appointment.

👨‍⚕️ EEAT + Author Bios

To build credibility, we added well-written author bios for the clinic’s practitioners. This helped us align with Google’s EEAT (Experience, Expertise, Authoritativeness, and Trust) standards and boosted trust with readers.

🔗 Link Building That Delivered Results

I, along with my backlinking team, secured high-quality backlinks from health-focused websites. By using service-related anchor texts, we built topical relevance and increased the site’s authority — resulting in a massive +40 DR gain.

📍 Local SEO Wins

We focused on service-based keywords and optimized location-specific content. This helped drive more local traffic and made the clinic more visible to potential patients in Tennessee searching for chiropractic solutions.

🚀 The Outcome?

✔️ +6.3K Organic Traffic Increase

✔️ +2.3K New Keywords Ranking

✔️ +300 Keywords in Top 3

✔️ Became a Long-Term Retainer Client

Today, the clinic is getting quality leads through their website, turning visitors into real patients. The client is happy with the results and glad to have built a strong, long-term partnership with us.