This presentation outlines a comprehensive LinkedIn strategy for Lodha Group, designed to strengthen brand authority, build trust, and drive measurable demand over Q1-Q2.

The strategy balances corporate credibility with human, lifestyle-led storytelling, supported by a structured mix of organic content, paid LinkedIn ads, influencer collaborations, and performance marketing. It includes clear audience segmentation, content pillars, posting cadence, paid promotion frameworks, community-building tactics, and KPI benchmarks aligned with business goals such as investor confidence, talent attraction, and premium brand positioning.

The deck also covers full-funnel LinkedIn execution- from thought leadership and project storytelling to trust-building, employer branding, and conversion-focused campaigns- making LinkedIn a scalable growth and community platform for Lodha Group.