LinkedIn Growth Strategy. 

D2C Menswear Brand

Goal
Build a LinkedIn growth strategy to strengthen brand credibility, hiring, and B2B partnerships for a fast-scaling D2C menswear brand.

What I Did
Defined audience segments and competitor gaps.
Built three content pillars around supply chain depth, founder POV, and employee stories.
Designed video, carousel, and poll formats with a clear posting cadence.
Set KPIs across engagement, follower growth, and employee advocacy.

Result
Created a scalable LinkedIn blueprint targeting 2.5–5% engagement and 1–2% monthly follower growth.
LinkedIn Growth Strategy.

Global Beauty Brand

Goal
Position a design-led beauty brand on LinkedIn for global credibility, professional relevance, and B2B growth.

What I Did
Segmented audiences and benchmarked competitors.
Built three content pillars focused on design process, professional utility, and cultural leadership.
Designed carousel-led education formats and KPI tracking.

Result
Delivered a LinkedIn growth system targeting 5.0–6.6% engagement and 2.0–2.5% monthly follower growth.

Challenges & Learnings
Maintaining aesthetic consistency while increasing content utility.

Positioning beauty content for professional relevance on LinkedIn.

Balancing creative storytelling with B2B credibility.

Result / Outcome
Delivered a LinkedIn growth blueprint positioning the brand as a global design authority and professional companion for modern working women.

Defined performance targets of 5.0–6.6% engagement rate, 2.0–2.5% monthly follower growth, and 40% increase in comments and reposts.

Drive link