This is a concept ad created for Britannia’s Chocolate Crème Croissant, designed to reflect indulgence, richness, and a premium feel.
I used Adobe Photoshop to design the layout, focusing on clean typography, strategic lighting, and contrast to draw attention to the product. I referred to online references for composition inspiration, but the final design. Including photo manipulation, liquify, text placement, and color grading—was fully crafted by me.
The deep brown background and golden highlights on the croissant were chosen to enhance the visual appeal and communicate richness and warmth, aligning with the tagline: “Savor the Indulgence.”
04 Apr 2025
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