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English Master App — Google Ads & App Growth Case Study

I am an English teacher who could not find one good place for all English study material — grammar, literature, MCQs, notes. Everything was scattered. YouTube videos were incomplete. Paid apps were expensive but shallow.

So I built English Master myself.

Built using Flutter. Backend on Firebase. Published on Google Play — May 2026.

What the app has:

  • 50,000+ MCQs with explanations — topic wise
  • 1,000+ chapter wise Master Notes
  • 20,000+ Q&A for board and competitive exams
  • 300+ downloadable study files — PDF, PPT, Word
  • Full English Grammar — 60+ chapters, beginner to advanced
  • English Literature — British, American, Indian, World
  • Competitive exam prep — SSC, Bank PO, UPSC, UGC NET, Railways
  • Dark mode, offline reading, progress tracking
  • Supports ICSE, CBSE, NCERT, Cambridge boards
  • 9 levels — Class 6 to Masters and PhD level

How I grew it:

Ran Google Ads UAC campaign myself — no agency, no team.

Results in 3 days:

700+ installs
29,600+ impressions
4,380+ clicks
Rs. 0.64 CPC
5-star rating — 12 reviews
300+ monthly active users
Active in-app purchase revenue
4+ feature updates shipped

Handled everything — content creation, app development, ASO, keyword research, store listing, paid campaigns, Firebase analytics, user feedback.

Tools used: Flutter, Firebase, Google Ads, Google Play Console, GA4, ASO, PPC, UAC, Performance Marketing

23 May 2026

Keywords
Google Ads
Performance Marketing
EdTech
PPC
App Marketing
Flutter
Firebase
ASO
Mobile App
User Acquisition
Digital Marketing
Campaign Management
AI Usage

Used Claude as the primary AI tool for content creation — English grammar questions, MCQs, study material, ad copy, and store listing text. Also used Canva for app graphics and visual assets. Familiar with ChatGPT and Gemini as well.

AI Tool Stack
Claude ChatGPT Gemini canva

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