Content Marketing Specialist

Apica 

● Content Creation (Creative Writing, Editing, Campaigning, Strategy, Auditing and

Designing)

Produced technical, sales, and product collateral ( White Papers, Sales Deck,

Brochures, One-pagers, Datasheets, Case Studies, and Infographics )

● Gained hands-on tools experience ( Adobe, ChatGPT, Gemini, HubSpot, Hootsuite,

GA4, GSC, Canva, etc), and developed customer/user interviewing skills.

● Created a range of content (Video Scripts, Carousels, Blogs, Newsletters, & Graphics)

● Curated a monthly LinkedIn Newsletter titled “The Ascent” from scratch.

● Developed a Notion Content Calendar for better organization. Increased social media

engagements by 45% and follower count by 55% within 6 months. (LinkedIn & Twitter)

● Handled On-Page SEO and generated backlinks increasing the website domain

authority to 60 with an average monthly traffic of 12.5K visitors.

03 Aug 2023 - Present


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