Objective: Write an ad for Jay Z's Armand de Brignac Champagne using the Liking persuasion principle.

Research: Did a brief dissection of Armand de Brignac on their website and came up with the unique selling points.

• Craftsmanship Beyond Compare
  Iconic Presence, Unforgettable Taste
  Exclusivity Redefined
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• Copy Idea: Based on the above themes.
   
• Result: Came up with an ad copy including a sub-headline that aligns well with the copy.