This motion graphic advertisement was created for Indiastea, a brand dedicated to sharing the rich heritage and vibrant flavors of Indian tea with the world. The goal was to craft a visual story highlighting the brand’s authenticity, cultural roots, and contemporary appeal.

Concept & Inspiration:

Drawing on India’s diverse landscapes and tea-growing regions, it blends warm colors, organic shapes, and fluid transitions. These elements pay homage to nature’s role in tea cultivation.

Design Approach

- Color Palette: Earthy browns, soft greens, and pops of saffron to evoke freshness and warmth.

- Illustrations & Icons: Delicate leaf elements and stylized cultural motifs to showcase the brand’s heritage.

- Typography: Clean, contemporary type contrasts with the organic visuals, ensuring brand messaging is easily readable and memorable.

Brand Promise—The closing scene encapsulates Indiastea’s passion and dedication, inviting viewers to “discover the essence of India in every sip.”

Outcomes & Impact

This motion graphic ad aims to intrigue tea lovers and newcomers, offering a glimpse of the brand’s story and values. By blending India’s cultural heritage with modern design cues, the ad positions Indiastea as a premium, yet approachable, tea experience. The final piece is a versatile marketing asset—ideal for social media promotions, online campaigns, and in-store displays.