Instagram Content for a Personal Brand in the MedSpa Industry

Objective: To create a standout Instagram presence through content creation.

Competitor Analysis: We looked at what other medspa accounts and influencers were doing to figure out what works and what doesn't. This helped us spot opportunities to create content that is relevant and gets traction.

Ideation: Based on our research, we brainstormed video concepts and wrote detailed briefs that explained what each video should cover and how it should feel.

Content Creation: We turned those ideas into reality - the briefs became beautifully edited videos with a consistent look that made the account instantly recognizable.

Unique Identity: Through back-and-forth collaboration, we nailed down the visual style - from colors to fonts to editing techniques - decided on a consistent branding.

Result: Revived an inactive account and had 20K impressions in the first month of posting the content (256.6% increase in reach vs previous period).

Team Roles:
- Chelsi: Strategy, Ideation, Brief Creation
- Yasin: Video Editing