Purpose of the Project – To create a short and engaging motion graphic to highlight one key product from Arata, a hair and skin wellness brand.
This was a hiring project.
Project brief – Produce a 20-30-second motion graphic highlighting the product's main benefits.
Create a basic storyboard outlining the key scenes:
Introduction of the product.
Key features or benefits.
Call to action
Challenges faced –
1. It was challenging for me to create this motion graphic from scratch, with no script or reference.
2. To practice principles such as movement, timing, audio, and visual storytelling… all in a 20-second animation.
Time Taken – It took me around one day to bring the motion graphic to life.
It includes writing a relatable script, visualizing a rough outline, and then working on the final piece.
Tools Used – Photoshop, Illustrator, Premiere Pro, After Effects.
29 Sep 2024
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