Purpose of the Project – To create a short and engaging motion graphic to highlight one key product from Arata, a hair and skin wellness brand.

This was a hiring project. 

Project brief – Produce a 20-30-second motion graphic highlighting the product's main benefits. 

Create a basic storyboard outlining the key scenes:

Introduction of the product.

Key features or benefits.

Call to action 

Challenges faced – 

1. It was challenging for me to create this motion graphic from scratch, with no script or reference.

2. To practice principles such as movement, timing, audio, and visual storytelling… all in a 20-second animation.

Time Taken – It took me around one day to bring the motion graphic to life.

It includes writing a relatable script, visualizing a rough outline, and then working on the final piece.

Tools Used – Photoshop, Illustrator, Premiere Pro, After Effects.