Project 1. New Tree India is a snacks brand that specializes in creating ready-to-eat food items in unique flavors. Ideate 3 quirky posts/reels/stories and write post copies and captions for the same. 

Post 1: Instagram Reel (Based on Jab We Met Theme)

Scene 1: The reel opens with Aditya (played by a New Tree India brand ambassador) snacking on some peri-peri flavored quinoa chips from New Tree India while standing against the door of the train. As he's enjoying the snacks, he spots Geet (played by another brand ambassador) running frantically towards the moving train with a packet of New Tree India snacks in her bag.

Scene 2: Aditya offers to help Geet, lifts her and takes her bag from her, revealing the packet of New Tree India snacks. They both smile and share a moment of recognition as they realize they are both fans of the brand.

Scene 3: Aditya and Geet sit down in their seats and start snacking on different items from New Tree India. Geet is enjoying the corn-crunchy masala balls, while Aditya is munching on some herbed Italian makhanas. They both exchange snacks and share a laugh.

Scene 4: As they continue snacking, Aditya and Geet realize that they have more in common than just their love for New Tree India snacks. They strike up a conversation and realize they have similar interests and goals in life.

Scene 5: The reel ends with Aditya and Geet finishing their snacks and exchanging numbers. They both agree to meet again and continue their snacking adventures with New Tree India.

Caption: When Aditya spotted Geet running with New Tree India snacks in her bag, he knew he had found a snacking partner for life! 😍 From roasted makhanas to baked snacks, our guilt-free range brings people together. ❤️ Try them all at newtree.co.in #NewTreeIndia #HealthySnacking #SnackingPartnersForLife

Post 2: Instagram Story

We’ll put up multiple stories. The first one is “5 Reasons why you shouldn’t buy New Tree India Snacks”

2nd story- They are so guilt-free that you’ll keep on munching without worry

3rd story- You’ll get a taste of nostalgia that’ll take you on a long trip down the memory lane

4th story- Treats so nutritious and tasty that you’ll never get bored of them!

5th story- The proteins and fibers will make you a powerhouse of energy. No more midday slumps, power naps and bye-bye to unproductive days!

6th story- You can have these light and crunchy bites anywhere, anytime, whether you’re at home or on the go.

We can use images of food items or gifs of Akshay Kumar from Hera pheri or any other funny characters which are relevant to the unnecessarily created drama. This way it will indirectly cater to the audience's minds about the inherent benefits of New Tree India’s snacks.

Post 3: Instagram Posts

In this post, we promote New Tree India's Lemon and Chilli Mango flavors. We can use an image of the pack with lemons and chilies around it. We can also use fun fonts and bright colors to make the post stand out. The caption can play with the phrase "when life gives you lemons" and make it fun and quirky.

Caption: "When life gives you lemons, grab a pack of our Lemon and Chilli Masala! 🍋🌶️ It's the perfect blend of tangy and spicy that will make your taste buds tingle! 😋 #NewTreeIndia #LemonAndChilliMasala #SnackTime #SpiceUpYourLife"

In this post, we will promote New Tree India’s aam papad by creating a carousel Instagram post in which there’ll be a guy holding mangoes in both hands, in the second picture he’ll turn the hands and in the last picture when he’ll show his hands, there will be aam papad instead of mangoes.

Caption:  "From mangoes to aam papad - this guy's got some sweet moves! 😎🥭👉🥮 Get your hands on New Tree India's delicious aam papad and experience the taste of real mangoes, anytime, anywhere. #MangoesToAamPapad #NewTreeIndia #SweetMoves #AamPapadLove #NostalgiaFeels" #HealthySnacking #ChildhoodMemories"

Project 2. Furnmill is an upcoming furniture brand that specializes in creating solid wood furniture for the modern Indian family. They want to communicate to their audience that they are made in India but feel that the market is saturated with Made in India campaigns. Suggest a unique campaign for them from a 360-degree point of view, which includes post ideas and copies, a hashtag, stories and collaboration ideas.

Campaign:

Hashtag Ideas:

#RootedInIndia - Emphasizing the brand's deep roots in Indian culture and traditions.

#WoodenWonders - Highlighting the beauty and wonder of their solid wood furniture.

#FurnmillFusion - Showcasing the unique blend of traditional and modern designs in their furniture.

#ArtisanalEssentials - Highlighting the quality and craftsmanship of their furniture.

#IndianInspiredLiving - Emphasizing the brand's focus on creating furniture that is inspired by Indian culture and designed for modern living.

#FurnmillFinesse - Showcasing the brand's attention to detail and finesse in their furniture-making.

Campaign Idea: Instead of just highlighting the fact that they are made in India, Furnmill could showcase the artistry and craftsmanship that goes into each piece of furniture they create. They could showcase the unique blend of traditional and modern designs that are synonymous with Indian culture. The campaign could focus on the passion and expertise of their skilled craftsmen, who create furniture that is not just functional, but also works of art.

Instagram Post Ideas:

Highlight the fusion of traditional and modern designs in their furniture, showcasing the unique blend of Indian culture in their designs. Caption: "Discover the perfect blend of tradition and modernity with our solid wood furniture.  #FurnmillFusion

Emphasize the quality and craftsmanship of their furniture, showcasing the details and care that goes into each piece. Caption: "Crafted with care and precision, our furniture is #ArtisanalEssentials for your home."

Showcase different furniture pieces inspired by Indian cities such as the Lea accent chair inspired by Gulab Nagri of Rajasthan- Jaipur, Manchester 3 seater sofa inspired by Jodhpur. Caption: "Get ready to embark on a journey across India, without ever leaving your home! Introducing our latest collection, inspired by the vibrant and stunning cities of our beloved country. From the royal palaces of Jaipur to the sun-kissed streets of Jodhpur, each piece is crafted with love and tells its own unique story. Come, join us on this furniture odyssey and discover the beauty of India in your living room! #FurnmillFurniture #InspiredByIndia #JourneyAcrossIndia #HomeDecorGoals"

Instagram Story Ideas:

Take your followers on a behind-the-scenes tour of our workshop and show them how we create our stunning pieces of furniture. Showcase our skilled artisans at work and highlight the intricate details that make our furniture truly one-of-a-kind.

Show how Furnmill furniture fits into everyday life by sharing stories of real families who have incorporated our pieces into their homes. Share images and videos of happy families lounging on our sofas, working at our desks, and enjoying meals at our dining tables.

Feature our furniture in different settings and styles, such as pairing our classic wooden dining table with trendy metal chairs, or showcasing our modern industrial bookshelf in a cozy bohemian living room. Show our followers how versatile and adaptable our pieces can be.

Share fun and interactive quizzes with our followers, where they can guess the Indian city that inspired a specific piece of furniture, or match our furniture pieces with different decor styles. This will not only engage our followers but also showcase the unique Indian inspiration behind each of our pieces.

Collaboration Ideas:

Collaboration with Bollywood Celebs: Furnmill can collaborate with Bollywood celebrities who have a strong connection to Indian culture and promote their brand through social media posts or reels. For example, they could collaborate with actors like Ayushmann Khurrana, who is known for his support for Indian artisans and craftsmen, to showcase the beauty and craftsmanship of Furnmill's products. The caption could be something like "Proud to support Indian artisans and craftsmen. Loving my new Furnmill furniture!" or "When Bollywood meets Indian craftsmanship - a match made in India''.

Influencer Partnership: Furnmill can partner with influencers who have a strong following on social media platforms like Instagram and YouTube to showcase their furniture in an organic way. For example, they could collaborate with interior design influencers such as Siddhi Karwa or Neha Agarwal who can showcase how Furnmill's furniture can be incorporated into modern Indian homes or partner with an influencer that supports Indian craftsmanship such as Masoom Minawala. The caption could be something like "Bringing the warmth of Indian craftsmanship into our modern homes with Furnmill furniture. 

Collaborate with a sustainable fashion brand: Furnmill can collaborate with a sustainable fashion brand that creates outfits using Indian fabrics such as khadi, linen, or handloom. They can create a photoshoot where the furniture complements the outfits and showcase how both are rooted in Indian craftsmanship. The caption could be "Sustainability meets craftsmanship - a perfect match made in India".

Collaborate with a local NGO: Furnmill can collaborate with a local NGO that works towards promoting Indian craftsmanship and provides employment opportunities to artisans. They can create a video where the NGO talks about their work, and how Furnmill's furniture plays a part in supporting the cause. The caption could be "Furnmill's furniture - not just Made in India, but also made for India".

Project 3. Please suggest March weeks 1 & 2 calendars for Suwalka Motors. Post ideas, important days, and campaign suggestions if any

National Safety Day: March 4 is National Safety Day, and Suwalka Motors can create a post promoting road safety, featuring a car with a seatbelt and airbag. The caption could be "Safety is a top priority at Suwalka Motors! Buckle up and drive safe this National Safety Day!"

Women's Day: March 8 is International Women's Day, and Suwalka Motors can create a post celebrating the women who drive progress in their lives, featuring a female customer with her new car. The caption could be "Empowering women, one drive at a time! Happy International Women's Day!"

Holi: March 10 is Holi, the festival of colors. Suwalka Motors can create a post wishing their followers a happy Holi, featuring a car with colorful powder on it. The caption could be "May your life be as colorful as this car! Happy Holi from Suwalka Motors!"

Customer Appreciation: Suwalka Motors can create a post thanking their customers for their continued support and loyalty, featuring a happy customer and their car. The caption could be "At Suwalka Motors, our customers are our family! Thank you for choosing us!"

Gudi Padwa: March 13 is Gudi Padwa, the Maharashtrian New Year. Suwalka Motors can create a post wishing their Maharashtrian customers a happy Gudi Padwa, featuring a car with a Gudi (traditional Maharashtrian flag) on it. The caption could be "New year, new beginnings, new car! Happy Gudi Padwa from Suwalka Motors!"

#DzireForMiles: Suwalka Motors can create a post featuring the Suzuki Dzire, highlighting its fuel efficiency and ability to go the extra mile. They can feature a photo of the car driving down a scenic road with a quirky caption like "With the Suzuki Dzire, you'll be saying 'goodbye' to fuel stops and 'hello' to extra miles! #DzireForMiles"

Test Drive Marathon: Suwalka Motors can create a post inviting their followers to participate in a test drive marathon, where they can test drive multiple car models at once. They can feature photos of customers having fun test-driving cars and include a catchy caption like "Join the Suwalka Motors Test Drive Marathon and experience the joy of driving your dream car! Which car will you fall in love with?"

#CarGoals: Suwalka Motors can create a post featuring their top car models, including the Suzuki Dzire, and ask their followers to share their #CarGoals in the comments. They can feature photos of the cars with quirky captions like "This is not just a car, it's a lifestyle! Share your #CarGoals with us and let us make them a reality!"

Mechanic Monday: Suwalka Motors can create a post featuring their expert mechanics and their behind-the-scenes work at the dealership. They can include photos of the mechanics working on cars and offer a special discount on car maintenance services. The caption could be something like "Meet our expert mechanics and see why they're the best in the business! Book your car maintenance service with us today and get a special #MechanicMonday discount."

Carpool Karaoke: Suwalka Motors can create a post featuring happy customers singing their hearts out during a test drive in their new car. They can feature a fun video of the customers singing along to a popular Bollywood song with a caption like "Driving to your own tune has never been more fun! Join our #CarpoolKaraoke and drive home your dream car today!