Goal: Create engaging video content to promote Razzmatazz Music Festival, boosting audience engagement and brand visibility.

Tools & Technologies Used: Adobe After Effects, Premiere Pro, Photoshop, Illustrator,Trello 

What I Did: Produced social media videos, collaborated with illustrators to animate digital artwork, and led artist reveal video creation. Supported the core team with marketing and sponsorship efforts.

Challenges and Learning: Balanced creativity with brand consistency, enhanced teamwork through cross-department coordination, and gained insights into event-related video marketing.

Result/Outcome: Increased social media engagement and lead generation, with artist reveal videos building excitement around the festival lineup.