Digital Marketing Specialist
Ensere Performance Marketing Agency
- Strategic Planning:
- Conducted audits on existing funnels, ad accounts, websites, pricing, trends, and offers to devise strategies for enhancing overall client account conversions.
- Budget Management:
- Managed numerous Meta ad accounts with monthly budgets ranging from $1,000 to $25,000.
- Successfully increased the advertising budget for a cosmetic brand from $2,500 to $7,000 within 3 months.
- Performance Improvement:
- Sustained an average MRR run rate of $40,000 through Meta ads for a high-end cosmetic brand.
- Boosted monthly Return on Ad Spend (ROAS) from 150% to over 400% in 3 months for a premium cosmetic brand.
- Analytics & Data-Driven Decision Making:
- Identified correlations between metrics and made data-informed choices to optimize Offers, Landing Pages, Meta campaigns, ad sets, and ads for improved performance.
- Reporting and Automations:
- Analyzed data to interpret statistics, offered actionable recommendations, and provided reports to internal teams and clients.
- Automated daily, weekly, and monthly reporting using Google Sheets and integrated with Slack.
- Creative Strategy & Development:
- Generated ideas, devised creative strategies, and produced various creative formats (images, GIFs, videos) for Meta ads using tools like Canva and Figma.
- Landing Page Optimization & Development:
- Constructed and enhanced multiple Shopify stores and conducted Meta ad campaigns for each.
- Designed and constructed multiple SEO optimized websites for internal projects.
- Created multiple landing pages utilizing Clickfunnels, Elementor, and Cartflows.
- Team Management & Automation:
- Supervised a team of three individuals and external vendors.
- Automated task reporting and management for the team through Zapier.
- Email Marketing:
- Created conditional email campaigns using Klaviyo and monitored the performance.
01 Feb 2022 - 01 Feb 2024
