I was asked to write an email sequence for a Canada-based sexual wellness brand

The objective was to revive a dead email list of 18000 customers; and the theme was Valentine's Day

Since it's an inactive list, I went high value in the first 6 emails and got into offers and followups only after that (you can see everything in detail in the document)

I not only achieved the objective by ensuring an open rate of 31% from less than 10%, but also made sales for my client from this campaign.