XoX Valentine's Day Campaign
I was asked to write an email sequence for a Canada-based sexual wellness brand
The objective was to revive a dead email list of 18000 customers; and the theme was Valentine's Day
Since it's an inactive list, I went high value in the first 6 emails and got into offers and followups only after that (you can see everything in detail in the document)
I not only achieved the objective by ensuring an open rate of 31% from less than 10%, but also made sales for my client from this campaign.
21 Feb 2024
Keywords
copywriter
email copywriter
freelance writer
