Don't know how to figure out your Target Audience? Here are the 5 things you can do
1) Start with your current customers
Find common characteristics between existing customers and organize them into one or more profiles.
2) Think benefits, not features
List what kind of benefits your product/service can provide to understand what sector of audience your business suits the best.
3) Collect, analyze and use data
Collect data on user behaviour, age, location, and demographics to understand whom you can target as customers.
4) Go niche
Start with one. Narrow down the value you offer and figure out a defined TA.
5) Competitor research
Observe what the companies similar to yours are targeting and check if their audience are relevant to you.
Follow [Brand Name] for content on social media and content marketing.
"If you're selling to everyone, you're selling to none."
The better you understand your target audience, the better you can personalize your content. There is no point in churning content having absolutely no idea who your business is targeting.
Find your TA. Undertsand their needs. Provide personalized solutions in the form of content.
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24 May 2022