Improve the ARPU of Spotify

Calculation of ARPU = Total Revenue/Total Number of users (free users + premium users) Users of Spotify = Free users and Spotify premium membership users Factors affecting the ARPU of Spotify: 1- Extended family and duo premium plans which allow 6 or 2 users to use one account led to a negat...

21 Mar 2022

Keywords
Product Metrics
Root Cause Analysis
North Star Metric

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