Improve the ARPU of Spotify
Calculation of ARPU = Total Revenue/Total Number of users (free users + premium users) Users of Spotify = Free users and Spotify premium membership users Factors affecting the ARPU of Spotify: 1- Extended family and duo premium plans which allow 6 or 2 users to use one account led to a negat...
21 Mar 2022
Keywords
Product Metrics
Root Cause Analysis
North Star Metric
