Project: This website design project aimed to create an engaging and accessible platform for boat rental services, emphasizing a rich visual experience and straightforward navigation to cater to maritime enthusiasts.

Key Challenges:

- Engagement and Accessibility: Ensuring the website is inviting and easy to navigate for all users, regardless of their familiarity with boat rentals.

- Showcasing Diversity: Effectively presenting a wide range of boats and services to cater to different preferences and needs.

- Streamlined Booking Process: Simplifying the booking experience to encourage users to proceed from browsing to booking seamlessly.

Tools Used:

Figma: For wireframing and layout design, ensuring a user-friendly interface.

Canva/Photoshop: For creating custom graphics and icons that enhance the website's visual appeal.

Learnings:

- User Engagement: Understood techniques to draw users in and keep them engaged with visually appealing design elements and clear calls to action.

- Simplification: Learned the importance of simplifying complex information to make choices easier for the user.

- Visual Storytelling: Gained insights into using visual cues to guide users through a website, making their journey intuitive and enjoyable.

Reflecting on this project, I cherish the growth it induced in my design approach, teaching me valuable lessons in creating user-centric digital experiences.