I developed a strategic content plan for the Instagram presence of a product-led brand targeting the wedding market, focusing on both B2B (wedding planners, gifting brands) and B2C (brides, grooms, and families). The project involved crafting content buckets, concept notes for shoots, and engaging copies for reels, posts, and stories. Additionally, I designed a brand launch campaign for a new food brand, Talllk – an Espresso Bar & Kitchen, with a focus on creating an inviting, sophisticated brand personality. This included developing reel scripts, story ideas, and campaign messaging to establish the brand as a must-visit café in Lucknow. My work seamlessly integrated storytelling, cultural resonance, and digital engagement to foster meaningful audience connections and drive brand growth.