- Manage all aspects of the SEM lifecycle, including keyword research, campaign management, bid management, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy
- Brought down the Avg CPL by 40% & with the help of remarketing campaigns increased the conversion ratio by 2.5%
- Manage lead process including lead generation, developing and executing lead nurturing and loyalty programs in the process.
- Create, manage and execute marketing campaigns using a marketing automation platform.(LeadSquared)
- Consistently monitor the ongoing success of marketing activities based on clear metrics, making adjustments to optimize results
- Work alongside the sales team to improve sales journeys through the website, optimizing for commercial gain based on technical insights.
- Provide customer segmentation recommendations for testing and to improve performance based upon email reporting analysis