- Strategized, developed, and managed paid digital marketing campaigns across AdWords, Instagram, and Facebook
- Created reporting around paid marketing funnels and leveraged this reporting to incrementally improve the conversion rate of the paid funnel by 3X
- Developed robust conditional email campaigns based on customer interactions with the platform that improved monthly retention rate by 17%
- Developed strategies for App Store Optimization and improved the organic rank for the app on the play store.