My role: Scriptwriter + Ideator
Goal: Campus Shoes wanted to capture the attention of the Gen-Z crowd with their latest line of shoes - the Globalgiri Collection.
Solution: One of the fastest rising hip-hop stars and one of the fastest rising shoe brand, a match made in heaven. The #LeaveYourMark ad worked because it fused 3 things students and young adults love - hip-hop, dance, and shoes.
22 Sep 2022
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