Product engagement has a direct relation to perceived value. The more engaged the user is, the more valuable your product is for users. Email sign-up or trial sign-up is not the end goal for the company. It does not ensure a tremendous lifetime value (LTV). Also, there is a high probability of churning customers. Hence, focusing on the new users and presenting your value during the onboarding process contributes significantly to future growth.
14 Mar 2022
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