B2B data and demand generation company supporting enterprise software brands through ABM and lifecycle campaigns.

Supported GTM and demand generation strategies for enterprise SaaS clients by aligning campaign messaging with buyer intent, personas, and funnel stage.

Increased qualified leads by 20% through data-driven ABM campaigns and refined audience segmentation.

Owned end-to-end email marketing workflows, improving engagement and conversion rates by 25% through messaging optimization and experimentation.

Conducted market and competitor research to support campaign positioning, value propositions, and GTM planning.

Translated complex enterprise offerings into clear, persona-based messaging across email, landing pages, and internal briefs.

Created sales-aligned email narratives and performance insights to improve lead quality and downstream conversions.

Analyzed campaign performance and delivered insights to guide continuous optimization and revenue impact.

Reduced campaign delivery timelines by 30% through workflow improvements and cross-functional coordination.