I created an influencer marketing case study and LinkedIn content for DRIM, documenting its mega-influencer campaign with HomeLane from strategy to measurable outcomes. The case study covered the campaign’s target audience, creator selection, content hooks, planning, execution, and distribution strategy, including collaborations with Nupur Rahar, KiViTime, and Chahat Khanna.

I turned the campaign strategy and performance data into a clear B2B success story, highlighting results such as 70K+ views and 1K+ clicks within the first 24 hours on one creator post, while another crossed 140K+ views. I also adapted the campaign into LinkedIn content, distilling a detailed case study into a concise, platform-appropriate story that communicated the strategy, execution, and results to a professional audience.