Objective: The primary objective of the video ad script is to promote the Wedmist App as a comprehensive solution for a variety of common problems faced by individuals in their daily lives. By depicting the frustrations and challenges of the protagonist, Bhagoda Ram, in a humorous and relatable manner, the ad aims to:

• Capture the audience's attention and evoke empathy.
• Highlight the convenience and utility of the Wedmist App.
• Encourage viewers to download the app through a compelling call-to-action.
• Establish a memorable brand identity for Wedmist through engaging storytelling and emotional appeal.

Learnings and Objectives for the Video Ad Script

1. Understanding the Audience:

• The script is designed for a Hindi-speaking audience familiar with the cultural nuances and everyday problems depicted in the ad.
• The target audience includes individuals facing multiple household, personal, and professional issues looking for a convenient all-in-one solution.

2. Building a Relatable Character:

• Bhagoda Ram, the protagonist, is a relatable character who constantly runs away from problems instead of solving them, making him an ideal representation of the target audience's frustrations.
• His name, "Bhagoda Ram" (Runaway Ram), humorously emphasizes his tendency to avoid problems, making the character memorable and engaging.

3. Highlighting Common Problems:

• The ad showcases common issues such as makeup mishaps, spa appointments, broken microwaves, faulty air conditioners, pest control needs, and GST filing stress.
• These problems are depicted in a dramatic and exaggerated manner to evoke empathy and humor from the audience.

4. Emotional Engagement through Music and Sound Effects:

• The use of slow, sad, and energetic down music, along with sound effects like irritation and exasperation, helps convey Bhagoda Ram's frustration and hopelessness.
• This emotional engagement is crucial for capturing the audience's attention and making the problems feel more real and urgent.

5. Storytelling with Visual and Audio Elements:

• The script employs a mix of indoor and outdoor settings to depict Bhagoda Ram's journey from home to office and back, visually showing his struggles.
• The use of voiceovers, dialogues, and thought clouds provides a clear narrative and enhances the storytelling experience.

6. Introducing the Solution:

• The appearance of a helpful character and the introduction of the "Wedmist App" as the all-in-one solution provide a clear and easy resolution to Bhagoda Ram's problems.
• This transition from problem to solution is designed to be seamless and convincing.

7. Clear Call-to-Action (CTA):

• The CTA is prominently featured at the end of the ad, urging viewers to download the Wedmist App and solve their problems.
• The use of direct and simple language in the CTA ensures that the message is easily understood and actionable.

8. Humor and Relatability:

• The script uses humor to make the ad entertaining while addressing serious and relatable issues, ensuring that the audience stays engaged throughout.
• The exaggerated reactions of Bhagoda Ram add a comedic element that makes the ad memorable.