Objective:
Umm, hello? Flawless isn’t an option, it’s a necessity —and this campaign is here to make sure every glam girl out there gets Maybelline-level perfection with zero effort. 

Effortlessly iconic? That’s the goal, darling.

Target Audience:
Only the It-Girls, the trendsetters, the heartbreakers, and the rule-makers. Gen Z queens who live for bold looks, drama (only in their makeup, duh), and high-energy, sassy content.

Basically, if you wouldn’t be caught dead in last season’s trends, this one’s for you. 

One Major Reason Why This Spec Ad is Spectacular:
Because normal beauty ads are boring.  This one? It’s a moment.

It blends:
- Bollywood nostalgia (Student of the Year energy? Say less.)
- Neuromarketing (your brain literally won’t let you scroll past this ad)
- Viral-worthy humor & confidence (Lashes bigger than your boyfriend’s ego? Iconic.)

This campaign doesn’t just sell a product—it sells a lifestyle. And that’s what makes it spectacular, babe.

 Key Learnings:
Personality Sells – If your ad doesn’t have main character energy, it’s basically invisible. 
Trendy Sounds & Relatable Hooks – TikTok & Instagram live off trends. Use them or be forgotten. 
Make FOMO Your Bestie – "Shanaya-approved, Maybelline-made"? You just KNOW every Gen Z beauty lover will need it. 

My final words?
Maybelline understood the assignment. You want glam? You want drama? You want Shanaya-level perfection? Babe, this is it. 

#MaybellineXShanaya #FlawlessOrNothing #MainKisiSeKumNahi