Objective: To run an ad campaign on Instagram to promote a fictional Luxury Coffee BrandTask: To create a Social Media add Campaign of a Fictional luxury coffee brand.

Idea: Create mock ad campaigns for a popular product or service (e.g., coffee brand)

Deliverables: Carousel posts, Instagram stories, and LinkedIn sponsored posts.

Objective: Highlight your ability to write concise, engaging copy that drives action.

Target Audience: Millennials and Gen Z who are:

• Age range: 18–34
• Interests: Coffee culture, artisanal products, sustainability, and productivity hacks
• Behaviors: Frequent café visitors, work-from-home professionals, social media savvy individuals

Tone and Style : Humorous, Inspirational and playful

Key messages or themes: Premium coffee for sophisication tastes.

The Ads should be in storytelling and lifestyle focus.