Objective:
The goal of this task was to create a high-converting landing page copy for POND’s BB+ Cream, focusing on promoting its free trial offer and driving immediate sign-ups. The copy needed to engage readers emotionally, highlight product benefits, and provide a persuasive call-to-action (CTA).

Tools Used:

Google Docs – For drafting, organizing, and finalizing the copy.

Time Taken:

70 Minutes Total

• 40 minutes for brainstorming, research, and creating a rough outline of the copy.
• 30 minutes for writing and refining the final draft.

Learning from writing this sales copy:

Identifying Pain Points & Solutions – The importance of directly addressing common customer struggles (uneven skin, patchy makeup) and immediately offering a solution.

Using the 4 U’s Formula – Crafting a headline that uses Urgency, Uniqueness, Ultra-specifics, and Usefulness to grab attention and drive conversions.

Simplicity and Clarity – Keeping the copy concise, using short sentences, and making it easy to scan—this helps readers quickly absorb key information and take action

Emotion + Benefits = Persuasion – Asking relatable questions, using positive affirmations, and structuring benefits in an easy-to-scan format enhanced engagement.