Objective: 

This features Vandana Boggaram, running a 79-year-old legacy business, Co-Founder Sugandha Lok, Founder at World Of Women, and building heritage-led FMCG brands & menstrual hygiene awareness. The goal of positioning her as heritage-led, women-forward businesses as modern, scalable, and relevant today. The idea was to share founder-led stories rooted in legacy, women's leadership, and culture, engaging intentionally with the right audience to spark real conversations.

What I focused on:

Positioned her as a heritage-led FMCG thinker, not a lifestyle creator: Every post anchored her voice around legacy, category-building, and meaning-driven FMCG so she shows up as a serious operator, not just a founder online.

Turned legacy, women leadership, and culture into lived stories (not claims): I used first-person reflections - family history, workforce realities, festivals, gut decisions—to make heritage and women empowerment feel human and credible.
 

Connected modern consumer insights with intuition and on-ground leadership: Data points (Gen Z, premium FMCG, festivals) were blended with real moments like warehouses, chai stops, and childhood memories, making her leadership relatable and sharp.

Time taken: 1- 2 days

Tool used: ChatGPT, Google doc

Who should check this out?

This is for heritage and legacy business owners looking to modernise their brands, FMCG founders building trust-led and purpose-driven companies, women leaders shaping culture-first businesses, brand and marketing professionals, and founders or professionals who struggle with consistency or simply don’t have the time to write and show up regularly on LinkedIn.

Let’s chat if you’re a founder with strong values and real stories, and have little time to turn them into a personal brand that actually connects