Objective

To promote Licious’ indulgent, high-quality meat products by tapping into the relatable "just a little more" moment, encouraging customers to order extra without guilt.

Target Audience

Primary: Gen Z (18–28) — Urban, digitally active, meme-savvy, and spontaneous food lovers who enjoy indulgent treats.

Secondary: Millennials — Busy professionals who enjoy premium, ready-to-cook or ready-to-eat meals.

Why This Copy Works

Relatable scenarios: “Your naan’s still there, but gravy’s over?” → Instant connect.

Snackable humour: Short, meme-like lines perfect for Instagram scrolling.

Visual temptation: Hyper-realistic, close-up food photography triggers cravings.

Brand consistency: Stays true to Licious’ playful, indulgent tone.

Gen Z hooks: Uses POV language, emojis, and pop-culture-style writing.

Key Takeaway

Food isn’t just about filling your stomach — it’s about satisfying your cravings completely. With Licious, there’s always room for Thoda Aur.

Sassy Conclusion

Calories? Never heard of her. Pass me that extra kebab.

Time Taken- 1 Hour

Tool used : Canva