Go-To-Market Strategy for ASL
• Engineered integrated student accommodation, loans and scholarships platform plan, optimizing CAC and enabling cross-marketing
• Crafted a consumer benefit ladder for pain points and devised product-based marketing features to replace sales-based approach, generating a 19% higher customer satisfaction
18 Oct 2022
Keywords
Go-to-market strategy
product design
Product review
Wireframe
product-based approach
