Strategic Campaign Presentation: Fossil Gen6 Smart Watch Launch
I created a strategic presentation for the Fossil brand covering all key parts of campaign. It includes market research, brand strengths, a moodboard, and examples of competitor campaigns. I defined Fossil’s brand positioning, planned ideas for the launch event across different channels, and added a plan to measure the campaign’s results.
01 May 2025
Keywords
branding
social media management
launch event ideas for digital marketing
