I had my interview lined up with the Cactro team, and I thought — why not go the extra mile and put together a pitch presentation that shows exactly how I’d revamp their social media if I get the opportunity to work with them?

So here’s what I worked on:

A quick audit of their current Instagram page

Some simple but impactful improvements to make the page stand out

A competitor analysis to understand where Cactro can shine

Defined content pillars that’ll guide the entire content strategy

A monthly content format/plan to ensure the page stays active and consistent

Clearly mapped target audience

And the most crucial part — a Q&A section where I listed key questions that’ll help shape the strategy in the right direction.

Also created social media calendar for them in which one month calendar is there, apart from that 1 week detailed strategy is also there.

Link: 

This pitch is not just a plan — it’s a glimpse into how I think, strategize, and aim to grow a brand’s presence meaningfully.