🧩 Project Title:
Instagram Content Management for Secret of Silver

📝 About the Project:
I am currently managing the end-to-end Instagram content strategy for Secret of Silver, a handcrafted silver jewellery brand. My role involves strategic planning, content writing, scheduling, and community management to enhance the brand’s presence and drive organic engagement through SEO-optimized content.

💼 Key Responsibilities:
✅ Creating monthly content calendars aligned with brand goals
✅ Planning and suggesting content types (product spotlights, reels, quotes, festive campaigns)
✅ Writing captions using trending SEO keywords for better reach
✅ Researching and using high-performing hashtags
✅ Scheduling reels and posts consistently for optimal timing
✅ Managing daily stories, shares, and highlights
✅ Engaging with the audience by replying to comments and DMs

🌟 Highlights So Far:
🚀 Improved organic reach and story views through trend-based scheduling
📝 Developed brand-aligned captions for new jewellery collections
🎥 Boosted reel visibility with SEO-friendly formats and keywords
🎨 Maintained a consistent brand voice and visually appealing Instagram grid

📲 Instagram Handle: @secret.of.silver