How to Win ChatGPT’s Core Audience (Starting with the Landing Page)
In this project, I created a high-converting landing page focused on winning over ChatGPT’s core audience — students.
The page highlights real struggles students face (like exam stress, time pressure, and confusion) and positions ChatGPT as the ultimate study buddy.
Using a clear Problem → Solution framework, the copy taps into emotions, delivers immediate value, and drives action.
The goal was to make ChatGPT feel like a smart friend — not just a tool — and encourage daily usage among students.
Note: The focus of this project is purely on the copywriting and content structure, not on the design. Please evaluate the flow, clarity, emotional connection, and value delivery of the words.
28 Apr 2025
Keywords
landingpagecopy
adcopy
contentwriting
CRO
