Project type: LinkedIn branding 

Purpose: This case study explores how brand identity can empower creators across different domains Design, Ghostwriting, and Email Writing—to find their authentic voice and communicate it with visual and verbal consistency. It shows how strategy-driven branding can help creators stand out without blending in.

Problem: In a crowded digital landscape, creators often struggle to define a personal brand that feels true to them. Whether you're a ghostwriter working behind the scenes, a designer building visual systems, or an email writer converting audiences—blending in with generic aesthetics or borrowed tones weakens your positioning. What’s missing is a brand identity that reflects them, not everyone else.

Goal: To craft three distinct brand identities that are deeply personal, strategically clear, and visually aligned—each one helping the creator own their space, sound like themselves, and build trust with the right audience.

Tools Used: Canva
Platform: LinkedIn