Managed cross functional team of 43 with data backed decisioning by working closely engineering, analytics, marketing, design team and other key stakeholders
Introducedbusiness strategic initiatives leading to improved process efficiency and sales growth
Performed data extraction, cleaning, and analysis to generate daily insights and present dashboards to business
Build lead closure strategies: With customer funnel, identified lead drop stage an articulated customer challenges
Performed Root Cause Analysis, Data analysis of click stream data to uplift sales, ensure funnel closure. Articulated new user journey flow, integrated BI reporting is sales workflow leading torevised market segmentation and targeting.
Build and test hypothesis, key operational metrics to check all the scenarios of failure, growth, performance and thus take the right product to the market
Developed Product Roadmap, designed user personas, identified pain points by inquiring and collecting feedback
Product Manager and Business Analyst
Steered business planning process and ways to revamp product: Oversaw product development from inception to implementation - following all product lifecycle process while exceptionally closing 100+ CRs
Identified and prioritized pain points, developed project plan, payment milestones, resource allocation and managed contracts keeping all business requirements transparent and suggesting potential future needs to be incorporated.
Conducted industry and competitor analysis: Creating frameworks for filtration shortlisted startups. Tracked Startup market trend,partnerships to analyze business opportunity
Developed project reports, identified gaps, rectified agile sprints and prioritized backlog items, developed A/B experiment. Also resolved incidents, defects, validated CRs within specified TAT and deployed product to production
Improved lead retention by identifying redundant data and modifying existing user journeys to provide optimal user experience and saving lead time/agents KPI.
EdTech Product Lead
Identified, analysed, developed and launched the platform in 3 weeks which saw an organic growth of 200%/yr in Customer acquisition, 120% in course completion and 30% in placement. Mapped the entire user journey to identify roadblocks at various stages of the customer funnel. Worked with Leadership of startups for recruitment
Incorporated feedback data to make the onboarding smooth thus reducing onboarding time by 40%. Build strategies for targeted placement, build a win-win case and thus increased leads by 60% with a projected growth of 70% with scalability
Strategy and Government Engagements Lead
Designed Go-to-market strategies for various FinTech product/projects: Proficient in planning, strategizing & business analysis, evaluating top differentiators, industry/market research, and building growth strategy
Performed AgriTech, Distributed ledger Technology research and market mapping basis the offerings and digital capability to offer right partnership and identify opportunities
Have performed extensive research in Payment, Lending, EdTech, InsurTech startups to for major proposals, prepared thought leadership and suggested best strategy to the clients with customized framework and metric analysis.