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AI-Powered Product Catalogue & Search

Enterprise internal platform · 50k+ users · 10 portfolios

🔍 Discover→📋 Define→🎨 Design→⚙️ Build→🚀 Launch→📈 Scale

🔴 Problem

Maersk's 10 product portfolios had no unified catalogue. Teams couldn't discover existing products, leading to duplicate builds, stale products consuming budget, and poor cross-portfolio visibility for leaders.

✅ Solution

Built an AI-enhanced product catalogue with semantic search, intelligent indexing, engagement metrics, and automation hooks — exposing certified product metadata across all 10 portfolios via API for AI-powered querying.

My Role

Product StrategyAI Search DesignSemantic IndexingStakeholder AlignmentMetrics DefinitionCXO Presentations

📉 15% stale products identified💰 ~20% cost reduction👥 50k+ users🤝 10 portfolios aligned