- Analyzed market data to inform strategic decisions. 
- Researched industry-related topics (combining online sources, interviews, and studies) and have written clear technical / non-technical website content, blogs, articles to best promote product / services for well-known brands like Furo Sports by Red Chief, Gabicci, Avigna, Infraguard, Herbslyf. 
- Have written engaging and successful press releases for well-known brands to control information and public opinion. 
- Identified client's needs and gaps in content and recommend remediation as appropriate. 
- Oversaw social media presence and aligned posts to include branding and trending ideas. 
- Prepare well-structured drafts using Content Management Systems, proofread and publish as appropriate. 
- Coordinated with marketing and design teams to illustrate articles to ensure consistency. 
- Conducted simple keyword research and use SEO guidelines to increase web traffic.